Start Here — Why Nice Lamp
Every hotelier knows the OTA bill.
What most don’t know is how much money slips quietly off the table each month — money that could have stayed with you.
That’s where we start.
Play with the calculator. Watch the numbers add up. See how much money you can save with a simple Email.
Forget the clichés — email is not a zombie from the 2000s.
It’s alive, and it’s the one channel every guest still uses.
Social followers? They belong to the platform.
Your email list? That’s your capital. It’s the guestbook you actually own.
What Email Can Do For You
A good email is more than a promotion:
A cinnamon-roll memory from breakfast.
A secret café around the corner.
A little invitation to come back.
That’s hospitality extended beyond the lobby — right into the guest’s everyday life.
The ROI (aka Why This Matters)
For every €1 invested, email can bring up to €40 back.
That’s not “marketing cost.”
That’s direct revenue.
That’s freedom from the OTA leash.
Try It Once
Let me run a pilot for you, free of charge.
Worst case? You’ve seen the numbers for yourself.
Best case? You’ve just discovered your most profitable sales channel.
Grab a coffee and let’s talk
Nice Lamp
Helping independent hoteliers earn more direct revenues since 2000
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