Who I Am

I don’t write brochures — I write like the friend who knows the best café tables. My words help hotels sound human: warm, sensory, and a little bit surprising. If you’re after copy that feels like hospitality itself — that’s me.

Not corporate beige. Hospitality in words.

What I do

• Newsletters that feel like conversations, not campaigns.

• Guest storytelling that makes people want to arrive, not just book.

• Copy with character — details, humour, and local flavour that stand out in a beige sea of sameness.

Why It Works

Because guests trust words that sound like people.
Because small, specific details spark memory and desire.
Because “corporate tone” is the fastest way to be forgotten.

A Taste of My Work

“Late morning, wander the shopping street while it’s still quiet. You’ll have time to browse, chat with shopkeepers, and maybe slip into Tata Irene’s café for a coffee. It’s not polished, but it’s real — old songs, fading photographs, and Irene herself singing along.”

That’s what I do: put your guests right in the middle of the scene.

Let's Talk

If you’re after corporate beige, I’m not your person.
If you’re after words that feel like hospitality itself, I am.