Stop Boring Your Guests
by sending beige emails.
Your guests didn’t book your hotel to feel like they’re trapped in a corporate PowerPoint.
Most hotel newsletters are ...
Written like hostage notes (“Dear Valued Guest…”)
About “offers” nobody wants (10% off breakfast at 6AM?)
Beige. Lifeless. Forgettable
And here’s the problem: boring newsletters don’t just waste your time. They erase your hotel from your guest’s memory.
You’re not just underselling your rooms. You’re underselling your story. And the OTAs love you for it.
What if your emails felt like…
A handwritten note slipped under the door, instead of another Booking.com receipt?
A secret map to your city’s hidden wine bars, instead of a “seasonal promo”?
A story your guests couldn’t wait to open, because it made them feel like insiders?
Think of it this way:
the inbox is the new lobby
Turn your hotel emails into the room upgrade they never saw coming
Guests trust words that sound like people.
Specific details spark memory and desire.
Anti-corporate voice stands out in a beige sea of sameness.
Sample Snippet...
" September always feels like a fresh notebook, your name boldly written on the cover. It smells of anticipation and a hint of coffee. The city starts moving again, as if a train roused itself after a summer stop, picking up pace. There’s that back-to-school crackle in the air. It’s still summer, but the chestnut trees are already turning, and the last wild blackberries taste sweeter for it."
If you’re after corporate beige, I’m not your person.
If you’re after words that feel like hospitality itself, I am.
Nice Lamp
Email & AI visibility systems for boutique hotels
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